Alexa Gurus - Get Alexa Tips & Tricks: February 2013

Wednesday, 20 February 2013

What is the Alexa Site Audit and when it run?

The Site Audit is an assessment that you can run on your site that identifies your site’s strengths and weaknesses. This allows you to plan your improvements more strategically, and target the areas that need most development.

For more information about Site Audits please see our information page: http://www.alexa.com/siteaudit.

When are Alexa Audits run?

If you have an Advanced subscription a Site Audit is run twice a month, approximately once every 15 days, starting on the day you buy the subscription.

If you have an Insight subscription an SEO Audit is run once a month, starting on the day you buy the subscription.

If you buy a Single Site Audit Report we will automatically run a report the day you buy the Site Audit. After the initial Site Audit is run you will have 30 days to request a followup Site Audit free of charge.

Please note that it can take up to 24 hours for an Alexa Audit to run.

Categories: Alexa Audits

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Thursday, 14 February 2013

Alexa Pro Certified Site Matrics

Get a more accurate Alexa Rank with Alexa Certified site Metrics

Your Alexa Rank is a key indicator of your site's importance. With Alexa Certified Site Metrics, our new people-based analytics service, you can get a more accurate Alexa Rank and show off how well you connect with your true audience.

What are people-based metrics?

We analyze all your traffic and show you metrics based on the real people that visit your site, and we certify that data for accuracy. With Alexa Certified Site Metrics, you get the most accurate traffic data to help you discover what's happening on your site.

Once we've measured enough of your traffic, we also use your Certified Metrics to update your rank. Then you can choose to show off your new rank on your Alexa Site Listing.

All you need to do is get Certified!

Purchase a basic subscription to get started at only $9.99 per month.

This Subscription includes :

Certified Site Metrics
Enhanced Site Listing
Site Comparisons
Save 25% on Site Audits

Getting Certified is easy!

By following the below steps you can certify with Alexa very easily :

1. Install Code : You place a piece of Alexa code on each page of your site.

2. Site Scan : We scan your site to make sure the code is on every page.

3. Get Certified : If everything looks good, then we Certify your metrics.

4. Enable Your New Rank : After 30 days, enable your new Alexa Traffic Rank.

Included with your subscription are additional site scans to help ensure you stay Certified!

Monday, 11 February 2013

Adding Alexa Ranking Checker to your blog !!

1.Login to your dashboard--> layout- ->Page Elements

2.Click on 'Add a Gadget' on the sidebar.

3.Select 'HTML/Javascript' and add the code given below and click save.

It will look like this.

Now you are done.

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Sunday, 10 February 2013

When Alexa updates the ranking?

Alexa updates the traffic rank and sites linking to your website on different schedules.

According to Alexa, traffic ranks are updated daily. Thus, your website rank can potentially change every day. If your website maintains a steady reach and visitor count, your Alexa rank may experience little or no change day by day. Alexa also explains that the list of sites linking to your website is updated monthly. Thus it can take up to a month for new websites that link to you to appear on the list or for websites that have removed links to disappear from the list on your website's Alexa profile page.

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Wednesday, 6 February 2013

Why increase Alexa rank?

Alexa rank is used by most of the expert webmasters, advertisers, and ad networks as measures to testify the merit of your blogs. In simple, when it comes to ad pricing, Alexa can make you sit at a better bargaining position.

Problems It is often pointed by the users that Alexa has imprecise and sometimes careless methods of ranking the sites. It has a tendency to show the hierarchy as ordered by the large webmasters and/or tech audience. The reason for this can be stated as the most of the professionals have the Alexa toolbar installed in their webs which is unknown to the common user. Many, also, have indicated that Alexa is a vastly inaccurate method of measuring a website’s reach, traffic and potential.

It is true as we are living our lives in an imperfect world where so many things can’t be brought under the logics. Alexa, no doubt, sometimes may seem absurd yet it is weighed high by the webmasters and advertisers, and that is the main goal of it.

In a very short time Alexa has achieved a high rank among the latent ad providers.

Getting started with Alexa Two easy ways can be adopted to start with Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar. If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features.

Using Firefox and SearchStatus are highly recommended in this regard.

Can some body fixture or manoeuvre the Alexa Ranking? There are some designs which allocate one to straightforwardly bring an Alexa ranking in the millions down to the 100,000 level but bringing it precedent the 10,000 or 1,000 grade is a significantly more difficult process because of the inflexible struggle among websites.

Some have obstinately assured that there are no proven ways to fixture Alexa, while others have declared that auto-surfs and scripts do work to some scale.

It still can’t be said authoritatively that auto-surfs or other artificial methods will have similar consequences for every blog.

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Is Alexa Ranking Worth Anything?

Benefits

Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor's site in the "Compare Sites" section and measure the results of your web marketing efforts in comparison with your competitors'.

Alexa Graph
As opposed to Google's PageRank, the lower your ranking number, the better.
It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
Personal pages or blogs are taken into consideration and ranked in the same manner as regular Web sites. They will even get a distinctive mark (*)
Given that Alexa ranking offers you information about your Web site, it is a good tool to have in view of search engine optimization.

Disadvantages

Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked (or not high enough) by Alexa. It is rather relative.
Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or "gamed", as some prefer to call it).
Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain only.

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10 unique ways to improve your Alexa Ranking in less time

Alexa traffic rank is based on the patterns of using particular site using Alexa toolbar and data collected from other sources of 3 month.To increase Alexa rank and to maintain it we recommend you that focus on writing quality and unique content/data which attracts peoples instead of focusing on artificially increasing your Alexa Rank.

Follow These Steps To Increase Alexa Rank:

Download and Install Alexa Toolbar

Put an Alexa rank widget on your blog/ website.

Install Alexa Redirect Plugin for WordPress.

Visit to the Alexa website and claim your website to get maximum authority

Write an article about Alexa in your blog with a link to their site.

Get Dugg or Stumbled. This will bring a numbers of visitors to your blog

Set your Blog as home page in your default web browser

Get your blog / website listed in as many number of blog directories as possible.

Popular webmaster forums are great promotion tools

Encourage or ask some of your friends or visitors to install Alexa toolbar

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How many of us are using Alexa toolbar?

Alexa toolbar is not being extensively used by everyone around and also why will everyone use it when they don’t have benefit out of that. There are many who are infact not aware of this tool.

As per the industry estimates there are only 10% who are aware of this tool, so surely this 10% will contribute to our endeavor.

There are many people who believe that Alexa ranking can be maneuverd and therefore can be unreliable, but my firm believe is based on the logic, that Alexa is an Amazon group company and if we trust Amazon then we have to have faith in Alexa ranking as well.

It is imperative that we don’t dig deep and try to find out faults, but use the data more as a helping hand in devising our strategy.

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How Alexa Ranking Works ?

Alexa uses a set of tools and applications to determine the flow of traffic to our websites and then rank them accordingly.The most important app is the toolbar which Alexa is using extensively and is very much dependent on. Alexa toolbar and extensions are there for Firefox,IE and Chrome. Everyone who is using this toolbar contribute to ALEXA ranking to their blog or website as well as to others.

So the ranking can be given a clear boost by using the Alexa toolbar. Alexa is also using the data from the app, which as a code we are placing on our webpages

Alexa also use the Inbound links to work on rank as more the relevant inbound links higher is the ranking.

I have seen the spike in the ranking immediately after starting using Alexa toolbar as well as placing the code on my webpages.

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Alexa Ranking, Is That Really Important ?

Alexa rank plays a very important role in determining the ranking of a blog. For great bloggers and the known personalities that rank has got no relevance. But for the novice and naïve bloggers like me Alexa ranking plays a very important role in knowing our progression on Monthly/Quarterly basis and also give a fair amount of idea, how the others are performing in our niche and outside that as well. It is a well known fact that higher the rank, higher is the credibility and authenticity of the website.

There are websites which have great products to sell, they are also using this tool to determine their rank as well as their competitors’ and then devise the strategies based on the ranking.

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