Alexa toolbar is not being extensively used by everyone around and also why will everyone use it when they don’t have benefit out of that. There are many who are infact not aware of this tool.
As per the industry estimates there are only 10% who are aware of this tool, so surely this 10% will contribute to our endeavor.
There are many people who believe that Alexa ranking can be maneuverd and therefore can be unreliable, but my firm believe is based on the logic, that Alexa is an Amazon group company and if we trust Amazon then we have to have faith in Alexa ranking as well.
It is imperative that we don’t dig deep and try to find out faults, but use the data more as a helping hand in devising our strategy.
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